Vana

Brand RTB

“A brand striving to help humankind revive and thrive.”

There are numerous resorts & retreats in the country offering a plush range of spa treatments and ayurvedic healing; what sets Six Senses Vana apart is the sheer commitment to its cause. The brand is for serious wellness seekers, who are on the journey to achieve personal wellbeing goals, rather than recreational travellers.From the moment you book a well thought out & thoroughly personalised treatment, to the moment you return home from the retreat, you’re a part of a different world altogether. The extensively detail oriented approach of the brand along with the sentiment of being “a place of wellbeing” is what we aim to highlight through our communication strategy.

Understanding the customers

High spenders from USA, UK, Middle East & India, between the ages 30-75+ years.
People seeking wellness treatments, Ayurvedic healing and Tibetan & Buddhist healing.
On the other hand, people looking to holiday or indulge in recreation won’t be our potential customers.

What would they expect?

An environment that will help them unplug and relax.
Wellness programs, techniques, and overall expertise of the brand. This also includes information about the consultants, their years of experience and their process.
Most importantly, a wellness partner they can trust to heal them the way they need to be.

Conveying the Unique Value Proposition

Clearly communicating the brand’s commitment to detailed, personalized wellness experiences and distinguishing itself from other resorts and retreats.

Visualizing the “Place of Wellbeing”

Conveying the extensive detail-oriented approach and the sentiment of being “a place of wellbeing” through visual content on social media platforms.

Creating Engaging and Educational Content

Developing content that not only promotes the resort but also educates the audience about wellness programs, techniques, and the expertise of the brand’s consultants.

Brand Tone that speaks Confidence

Infusing a writing style across all captions and copies that radiates unwavering confidence and maturity, consistently bolstering the brand’s identity with each word.

Finding Six Senses Vana’s Soul

“If the cup is full and you pour more, it overflows.”
Hence, every new learning starts with UNbinding, UN-learning and that leads to REjuvenation

UNbind

Unlearn

REjuvenate

“With our strategic approach”

We were able to transforms wellness content into a compelling story, making it more relatable and accessible.

Invited the audience to actively participate in their wellness journey, fostering engagement through a unique and educational perspective.
Representation of unbinding contributed to a distinctive and memorable brand image, effectively communicating the tranquil and immersive nature of the retreat.
The unique narrative added depth to the brand’s identity, attracting serious wellness seekers seeking a transformative experience.

Creating Content With A Thought Always Pays Off…

$469.63K

Revenue generated in 7 months

13,299,560

Reach to wellness seekers

$0.69

Average CPM