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The Trost

Brand Catapult / Case Studies / The Trost
Brand RTB

“where noise ends and zen begins”

Trost seamlessly blends cutting-edge Swiss technology with time-honored Ayurvedic wisdom to craft a distinctive healing journey. As pioneers in hemp products in India, Trost present a diverse range, from India’s first hemp cigarettes to CBD oils targeting sleep, stress, pain, and anxiety. Committed to well-being, our offerings include vegan-friendly, dairy-free, non-GMO, organic, and cruelty-free options, ensuring a holistic approach to health. The trost believes in harmony. the brand is rooted in the conviction that nature has the power to heal, and with a fusion of cutting-edge Swiss technology and time-tested Ayurvedic principles, the trost brings you a unique healing experience like no other with array of hemp/ CBD products.

Our Products:

  1. CBD Cigarettes
  2. CBD oils
  3. Hemp seel oil
  4. Hemp seeds
  5. hemp powder
Problem Statements

Overcoming Hemp Stigma with Sensitivity

The trost faces the challenge of addressing misconceptions and fostering a nuanced conversation about the benefits of hemp without contributing to any potential discomfort among users.

Crafting a Subtle Wellness Narrative

Balancing informative content without being too pushy is a challenge. Trost wants to be a helpful companion on your wellness journey, not an in-your-face presence.

Entertaining Content without Preaching

We had to strike the right balance in creating entertaining content without sounding preachy. Ensuring that our audience finds joy and engagement in our content, while still delivering valuable wellness information, presented a unique challenge that required a nuanced and creative approach.

Lifestyle Integration

Fitting into different lifestyles smoothly while respecting your choices is important to us. Trost wants to be a helpful part of your life without pushing too hard. We’re all about providing solutions while letting you decide what works best for your wellness journey.

Strategy

Words Of Wonders

With three words we defined the trost’s product range with unique functionality.

Breathe

CBD Cigarettes range

Relax

CBD oil range

Heal

Hemp nutrition Range

Engagement Through Education

We developed a series of educational content series that tastefully addresses hemp-related stigma, offering insights into the history, benefits, and uses of hemp.

Narrative of CBD

Through our content we aimed to break down CBD complexities, detailing its healing properties and position trost’s products as not just supplements but as instruments for holistic healing.

Brand Positioning

A Hempful Lifestyle

With the concept of “Breathe, Relax, Heal” narrative we created diverse lifestyles content incorporating hemp products. With this we were able to create relatable moments of calmness, relaxation, and healing.

An Entertaining Dimension

We infused a cool and witty tone into its content, utilizing quirky taglines, visuals, and clever social media responses. This approach adds an entertaining dimension to the trost’s narrative, making wellness more approachable and enjoyable for its audience.

Campaigns

#MakeTheSwitch

The campaign was centered around promoting the trost’s hero product, CBD cigarettes, as a superior alternative to tobacco cigarettes. The primary goal was to encourage users to transition from tobacco to CBD, emphasizing the potential benefits of stress relief and anxiety reduction associated with CBD consumption.

200 +
PRE ORDERS FOR BOOM CIGARETTES
200 +
PRE ORDERS FOR BOOM CIGARETTES
200 +
PRE ORDERS FOR BOOM CIGARETTES
200 +
PRE ORDERS FOR BOOM CIGARETTES

#BoomTheBliss

the trost came up with a new and stronger CBD cigarette called “BOOM” we too boomed the launched the strategy.

The campaign centred around the idea of finding pure bliss through the use of “Boom” CBD cigarettes. the content highlighted how the product can elevate relaxation, promote well-being, and create moments of sheer bliss.

CONTENT turned into ORDERS
200 +
PRE ORDERS FOR BOOM CIGARETTES
900
Post launch orders for BOOM CIGARETTES
Conclusion

It was a trostful journey; in the realm of social media, we created a balance of content that was informative and unintrusive, guiding users gently through the world of wellness, reflected in the significant increase in followers and engagement on our platforms. The new product launch strategy proved to be a game-changer, translating into substantial orders and impressive sales figures. By embracing a mature and thoughtful approach, Trost successfully integrated into diverse lifestyles, respecting individual choices and becoming a supportive element in the wellness journey.

And then we got HIGH together....

…in terms of growth

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