Web optimization, which is relevantly known as Search Engine Optimization, is characterized as the strategy and system of increasing more site traffic through free, natural or characteristic list items on web search tools, such as Google and Bing.
Search Engine Optimization helps web indexes to all the more likely find and rank your site higher than the other sites on the web. Despite the fact that the Digital Marketing scene has changed and developed dramatically over the recent years, SEO remains a successful Marketing Strategy.

The process of technical SEO can be broken down into 5 main pillars:

SEO Audit is the process of evaluating a website’s SEO Friendly
On-site SEO is ensuring that the pages, titles, tags, content and overall structure are optimized according to google algorithms for your target keywords.
On-page SEO is the process of making Site more SEO-friendly.
Off-page SEO is done outside of the website that impact your ranking on SERP
refers to actions taken outside of the website that impact your rankings within search engine results pages (SERPs), which improve search engine and user perception of a site’s relevance, popularity, trustworthiness and authority.

The Benefits Of SEO

1. Increases Website traffic :
Search engine optimization can help fundamentally build site traffic, extending and develop your business. Search Engine Optimization is an incredible venture, and can help take your business to the next level.

2. Ensures User Friendly Website :
SEO can help create improved user experiences for site visitors. By following the best practices in on-page SEO techniques, it will also increase site visibility and drive more targeted traffic to a website. By utilizing best practices in SEO, you can achieve top positions within SERPs, this means that your website, which is open 24/7, will be able to bring in qualified leads.

3. Beats your Competition :
As more organizations understand the advantages of SEO, they are including it as a vital part of their generally speaking advanced Digital Marketing Plans. On the off chance that your rivals have just gotten straight down to business before you as for SEO, they are doubtlessly going to have more site traffic than you.

4.First page results receive 60% of the clicks :
Website that our rank on first page of google get 60% more clicks by the users which is because the users prefer and believe that the site which are on the first page are the most popular ones.
By securing the top spot on Google, your site has the potential to gain thousands of new and organic site visitors, which could translate into increased sales revenues.