India is experiencing this phenomena called startups, which has taken us by a surprise. India ranks third globally with over 4,600 startups and it’s a huge number for a developing country, such as ours. Over $9 billion was invested in new ventures in the year 2015, which has also seen Modi government launching a number of initiatives providing assistance to them. With everyone going gaga over this whole new experience the real question is, ‘Is the youth ready for this fast growing change?’
Recently, an IIT Kharagpur student, after getting rejected from Flipkart decided to upload his CV on the e-commerce website. The idea being a bizarre one caught the fancy of many and he started trending on social media. Soon he was flooded with numerous offers that he could not even think of. A simple idea changed his fortunes overnight.
The IITian has managed to pull off a brilliant marketing campaign which can be a learning lesson for many marketing strategists. It was a novel and never tried before method, that lead to his success. It didn’t cost him a penny and it worked wonders. The major reason behind him grabbing eyeballs was that he took an unconventional route. A small idea can place you right on the top of your domain and get you the desired exposure.